Strategies for higher open and conversion rates

Open Rates Start Before the Send

Getting someone to open your email starts with trust and timing. If your audience knows you send value—not fluff—they’ll keep opening. That means every subject line should promise something specific, interesting, and useful.

Personalization is no longer optional. It’s expected. Even a simple first name or reference to past behavior can dramatically lift open rates.

Conversions Come From Clarity

You got the open—now what? The conversion depends on one clear goal. Too many emails try to do too much: multiple links, mixed messages, no urgency. Cut the clutter. Highlight the CTA. Make it a no-brainer.

Great emails lead with value, build trust with proof, and close with confidence.

"People don't hate emails-they hate bad emails. Be the one they're glad they opened."

Insights and Strategies

  • Test Subject Lines Like Headlines: Aim for 40–50 characters, use action words, and test emojis carefully.
  • Preview Text = Secret Weapon: This line often determines whether your email gets opened—use it wisely.
  • Segment Ruthlessly: Behavior-based and interest-based segmentation = hyper-relevant emails = more clicks.
  • One CTA Only: More options = less action. Keep it focused.
  • Leverage Scarcity and Social Proof: “Only 3 spots left” or “Join 10,000 others” adds urgency and trust.
  • Optimize for Mobile: Use big fonts, short paragraphs, and tap-friendly buttons.
  • Send at Smart Times: Test your send windows—Tues/Wed mornings and Sunday nights often perform best.
  • Analyze and Iterate: Double down on what works. Kill what doesn’t. Always be improving.
  • Conclusion

    Getting more opens and conversions isn’t magic—it’s mastery of attention, value, and timing. Speak directly to your audience, deliver one strong offer at a time, and make it easy for them to say yes. The inbox is noisy—but if you do it right, yours will stand out.

    Match made in heaven

    Working with Peter Dong means getting more than just deliverables—you get strategy, execution, and results. He blends creative thinking with outcome-driven action, bringing clarity, momentum, and measurable growth to every project. Whether you’re building a brand or scaling one, Peter shows up with purpose, plans, and the mindset of a founder.